Our Exclusive Aftercare Membership

Since 1804, Beards have offered the best in watch sales and servicing. We have been looking after timepieces for over 200 years and through six generations. Trust us to extend your peace of mind.

To celebrate our 220th year, we are offering complimentary membership with any new watch purchase.

With every purchase of a new timepiece from Beards, enjoy peace of mind that your first full movement service is complimentary and taken care of by our certified in-house watch technicians. You can also enjoy our Cheltenham store benefits such as timing health checks, water resistance testing and more.

Complimentary First Service

With every purchase of a new timepiece from Beards, enjoy peace of mind that your first full movement service is complimentary and taken care of by our certified in-house watch technicians. Please see more details below.

Complimentary Timing Health Check

Drop in to our Cheltenham store to have a free annual health check of your watch. This includes timing, water resistance checks and demagnetisation.

Complimentary U.K. Express Shipping

Enjoy free express shipping on your timepiece purchases.

HOW DO I JOIN THE 1804 CLUB?

COMPLETE YOUR PURCHASE WITH BEARDS

Purchase any new full price watch with us either in-store or online and you will automatically join the 1804 Club.

ENJOY YOUR NEW TIMEPIECE WITH
EXTRA PEACE OF MIND

Relax with peace of mind that the first movement service interval is covered by our technicians here at Beards.

LET US COVER THE FIRST SERVICING*

Your first service is conducted in-house by us. Extending your peace of mind up to 10 years based on 5 year service estimates.

*Please note, complimentary first movement servicing is non-transferable, proof of ID and original purchase is required to redeem this offer. Servicing is redeemable only through Beards. Servicing covers a full movement service and does not extend to additional requirements such as new parts. Hands, dials, cases, bracelets, straps and non-movemement related issues are chargeable at the standard rate. Offer applies to full price watch purchases only.